Jones's team claim he will be able to pluck holes in the Swede in the stand up, and Gustafsson, calm as you like, is saying 'fine, just bring it to me'.

However impressive the technological innovations, the key to local water management is collaboration. Here again, Unilever is on the mark, working with suppliers, regional governments and researchers.

That threat comes in the shape of Nigel Farage. Attempts to paint him as Nick Griffin in tweed are unfounded. But in bald political terms, Labour sees a growing parallel between the dangers of Farage's plain-speaking populism and the dangers posed by the BNP before their 2010 electoral implosion. In differing ways both parties held - and in the case of Ukip still hold - attractions for those traditional Labour voters scarred by Tony Blair's brand of neo-capitalism, but wary of Ed Miliband's trendy metropolitan liberalism. "There's a big block of the Labour supporting vote were still not cutting into," said one Labour insider. "It's soft. And Farage resonates with them."

Photograph, which appears midway through her album, is a yearning, exquisitely melancholy ballad in the classic American songwriting tradition of the Brill Building. Its more reminiscent of Carole King than Thom Yorke or Robert Smith. "In my mind," Birch says, "Im this really obscure, edgy artist. It was difficult finally to admit to myself: ballads are what I make honestly, without being contrived."

A recent Ofsted report noted that the confidence young people have in staff, was high.