The final element to consider, insiders say, is the importance of voter research and polling. Andrew Cooper, the No 10 head of strategy, is flooding his colleagues with evidence of what the voters want to hear. If Mr Cameron is bashing the bankers, it isn??t because Mr Clegg tells him to but because that is what the voters want. In the Prime Minister??s mind, votes are where the voters are. Those who accuse him of pandering to the Lib Dems, he argues, aren??t vote winners. A Cabinet colleague says: ??David would be doing all this even if Nick Clegg wasn??t. Differentiation is a sign of weakness. By embracing the Lib Dems, we place ourselves where the public is. And that is where we stand our best chance of winning in 2015.??

"Only one thing attracts me to a project and thats the script. I read the script for Parker and I was sold. Its an intelligent action picture full of intrigue and strong characterisations. I saw an opportunity to try my hand at doing a tough crime piece and the thing I loved about Parker was that he has a set of rules he follows and he has a certain integrity."

Last week the credit ratings agency Moody downgraded the Co-op's debt to "junk" status. Not predatory. But not exactly profitable either. Nor especially responsible.

Hoping that Liverpool's teens will turn to the bottle (of tan) instead, Moss adds: "we hope that by showing how gorgeous our models look at this year's Liverpool Fashion Week, we will help sunbed users in the city realise they don't need to get on the beds to look great. Our girls can still have that golden glow, but they'll get it from a bottle, not from the beds."Luis Suárez has also assisted Hendersons development. "Hes always talking to me, helping me in training. If I want to play a one-two, Luis is that good I know his movement, where hell be. Hes a world-class player and its like a massive signing hes stayed. He made the decision to stay, and that was a massive boost for the club and us as a team. Luis is always having a laugh. His English is good. He gets involved in the craic.

"I made a big number on five (although) I hit a good shot, exactly what I wanted to do with it. It just pitched in the exact wrong place. Everything else feels pretty good."World number two Rory McIlroy put in a much-improved showing at the Texas Open, but he couldn't stop Martin Laird from recording a two-shot victory.