It needed a man with experience, an old hand with a cool head. And in Jackett, they found him.

"Nobody is interested in knowing what young people are up to musically," says Vinueza.

Women are also more likely to see issues like health care and reproductive choice as part of the economic discussion, not distractions from the "real issues."

When I met him he was the reluctant zillionaire. He's like a Mark Zuckerberg, or one of those kids. He certainly looks the part, but he was reluctant to put himself forward
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Analysts say his support has been boosted recently by wide opposition to the tough economic and social reforms the government of Prime Minister Mikulas Dzurinda has implemented to get Slovakia ready for EU membership.