Back in 2010, 36 per cent of women backed the Tories, compared to 31 per cent for Labour. Three years on, support for the party and, very specifically, the Prime Minister, among female voters is in free-fall. And given that psephologists acknowledge it is women who will decide which party will govern come 2015, what we think has never mattered more.

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Extreme airbrushing is rare, she believes.

But, he said, the proposal remained much the same.

The implied volatility for the next 30 days for Apple stands at 29.4 percent, according to options analytics firm Livevol. That number compared with the same measure from the past seven earnings cycles is very low, said Ophir Gottlieb, managing director of Livevol Inc.