Traditional media outlets, by contrast, generally have an incomprehensible love affair with Microsoft Word - a piece of software I loathe and try to use as little as possible. It's generally more difficult to insert links, especially when I'm dealing with people who edit for print first and who then just put that edited copy up online. The pieces have to be much more self-contained, and you have to be much more careful about assuming any kind of expertise on the part of your readers: if they're reading your stuff on paper, then it's much harder for them to Google anything they don't understand.